Blueprint
Thin precise lines, plenty of white space, a calm and serious tone.
Good for: law, finance, consulting and other advice businesses.
Styles
Same message, every look.
11 styles, one 30 second video. Every clip below says the same thing and only the drawing style changes. Press play on each one and see which feels most like your business.
Our go-to looks
Studio Ink
Polished hand-drawn illustrations with bold outlines. Friendly and still credible.
Good for: most small businesses, and a safe place to start.
Infographics
Icons and big simple shapes that walk through a process one idea at a time.
Good for: services with steps, software and anything that needs a "how it works".
Spark
Bold, expressive drawings with more personality and fewer words on screen.
Good for: brands that want to stand out and feel human.
More styles
Dry Erase
Marker on a glossy whiteboard, the look most people picture for a whiteboard video.
Good for: clear step-by-step explanations.
Boardroom
Clean modern line art and flat icons with executive polish.
Good for: B2B, software and corporate teams.
Notebook
A hand-drawn notebook sketch look, warm and simple.
Good for: friendly, down-to-earth brands.
Notebook Notes
Notebook sketches with short handwritten labels so key words show on screen.
Good for: topics where a few key terms help.
Chalkboard
Chalk-style drawings with hand-drawn arrows and underlines.
Good for: teaching, training and how-to topics.
Crayon
Chunky, playful crayon drawings.
Good for: family, kids and consumer brands.
Ledger
An alternate take on Blueprint with a classic corporate feel.
Good for: the same businesses as Blueprint, with a different look.
These are sample videos we made ourselves on a neutral topic. They aren't client work. Your video is written about your business and can use your colors.